Academy
Full Commercial Production Course
Sponsorship
ZeroTech, Tasbeera, and Whizz Marketing Solutions are pleased to sponsor this course, which offers participants the unique chance to work on a real commercial project.
The six students with the highest Creative Breif will get the opportunity to direct a real commercial for one of the sponsor clients, working alongside a professional crew from the commercial industry. This experience will be under the full supervision of MT Media Hub.
This experience bridges education and industry, transforming talent into professional commercial directors through real execution, not simulation.
Course Overview
Workshop Overview
An intensive, execution-focused program covering the complete filmmaking pipeline—from concept to delivery—with a strong emphasis on commercial filmmaking and real-world constraints.
Duration
5 Weeks
Sessions & Training
9 Sessions
Shooting Days
Starting from week 7
During the course, students will learn
- The core principles of cinematic directing and visual storytelling.
- Understand how to develop strong concepts and treatments suitable for advertising and branded content.
- Turning briefs into storyboard and Shot lists.
- Explore camera language, shot composition, blocking, and performance direction
- Gain practical insight into working with actors, crews, and production teams
- Experience the full production workflow.
- Leading crews creatively and psychologically.
- Handling PPMs and Client communication.
- Creating Commercial creative brief
Curriculum Breakdown
Sessions
1) Creative Brief Lectures: 3 sessions
- Unlock the big idea behind every campaign.
- Define target audience like a marketing detective.
- Shape brand messaging that sticks.
- Translate client goals into visual storytelling creative brief.
- Spark creativity with moodboards & references.
- Align concept, strategy, and story for impact.
- Learn to pitch ideas clearly and confidently.
2) Directing Lectures: 3 sessions
- Define and communicate your unique Director’s Vision.
- Master the 5 C’s to shape a compelling treatment.
- Transform a creative brief into a cinematic director’s treatment
- Power of shots to tell the story visually.
- Lead and collaborate with your crew like a pro.
- Make creative decisions that balance vision & practicality.
3) Art Direction Lecture: 1 session
- Build believable worlds that immerse viewers in the story.
- Design sets & environments that reflect brand identity.
- Use color psychology to influence mood and perception.
- Incorporate visual details that enhance storytelling.
- Align decor choices with commercial objectives.
- Turn every frame into a brand statement.
- Learn to balance creativity with practical production needs.
4) Styling Lecture: 1 session
- Tell stories through costume and wardrobe choices.
- Align styling perfectly with brand identity and campaign tone.
- Ensure visual coherence across characters and scenes.
- Highlight personality, mood, and narrative through clothing.
- Make every outfit a tool for impactful storytelling.
- Balance creativity with commercial appeal.
- Transform actors into living brand ambassadors.
Instructors
Meet the Instructors
Zeyad Elerian
Creative director
- Zeyad doesn’t believe in thinking outside the box because there is no box.
- With years of experience in advertising, he creates catchy jingles, sharp copy, and directs ideas from concept to screen, delivering work that brands love and results they can measure.
- One of his famous work Masrawy Chipsy Commercial, Retro Burger Commercial.
Moustafa Atta
TV commercial director
- Moustafa leads the commercial directing track, focusing on building director’s treatments the right way and turning ideas into real execution.
- His sessions train participants to direct under pressure, communicate confidently with clients, and deliver work that meets brand expectations.
- One of his famous work Heart Attack Commercials, Penduline Kids Commercials, ZeroTech Commercials, and Revitare Nano KSA commercials.
Amal Hossam
Art Director & Makeup artist
- Amal focuses on building believable commercial worlds.
She teaches how color, set design, and visual details support storytelling and brand identity. - One of her famous work is Fresh commercial, B-tech Commercial, ZeroTech Commercials, Revitare Nano KSA commercial.
Our Partners
Building Great Stories Together
Behind every successful project is a strong collaboration. At MT Media Hub, we partner with brands and creative teams who believe in the power of storytelling and visual communication. Together, we turn ideas into compelling productions that inspire audiences and elevate brands.
Academy
Investment & Commitment
Seats are limited to maintain production-level mentoring quality. Full commitment is mandatory.
- Booking Fee: 5,200 EGP (inc. VAT)
- This fee is mandatory to submit your application.
- Non-refundable under any circumstances.
- The fee covers:
- Application review
- Shortlisting process
- Interview evaluation
Please note that the workshop total fees are not considered confirmed or payable until the applicant has successfully paid the application fee and completed the interview process with our team.