Academy

Full Commercial Course

MT Academy is launching a professional commercial production course designed to simulate real industry workflows, not academic training.

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Sponsorship

ZeroTech and Whizz Marketing Solutions are pleased to sponsor this course, which offers participants the unique chance to work on a real commercial project.

The six students with the highest Creative Breif will get the opportunity to direct a real commercial for one of the sponsor clients, working alongside a professional crew from the commercial industry. This experience will be under the full supervision of MT Media Hub.

This experience bridges education and industry, transforming talent into professional commercial directors through real execution, not simulation.

Course Overview

Workshop Overview

An intensive, execution-focused program covering the complete filmmaking pipeline—from concept to delivery—with a strong emphasis on commercial filmmaking and real-world constraints.

Duration

6 Weeks

Sessions & Training

12 Sessions

Shooting Days

Starting from week 7

During the course, students will learn

The core principles of cinematic directing and visual storytelling.
Understand how to develop strong concepts and treatments suitable for advertising and branded content.
Turning briefs into storyboard and Shot lists.
Explore camera language, shot composition, blocking, and performance direction
Gain practical insight into working with actors, crews, and production teams
Experience the full production workflow.
Leading crews creatively and psychologically.
Handling PPMs and Client communication.
Creating Commercial creative brief

What makes this workshop unique

Its industry-oriented approach. Students will work on real life scenarios inspired by actual commercial productions, preparing them to confidently step into the professional media market

Become a commercial director with a genuine portfolio

Real briefs

Real production environment

Commercial level execution

Curriculum Breakdown

Sessions

MT Academy doesn’t teach filmmaking, it trains creatives to survive and succeed in the real market.

1) Creative Brief Lectures: 2 sessions

Unlock the big idea behind every campaign.
Define target audience like a marketing detective.
Shape brand messaging that sticks.
Translate client goals into visual storytelling creative brief.
Spark creativity with moodboards & references.
Align concept, strategy, and story for impact.
Learn to pitch ideas clearly and confidently.

2) Personal Branding Lecture: 1 session

Position yourself as a standout professional in the industry.
Build confidence pitches, and presentations.
Craft a magnetic personal brand for social media visibility.
Learn to attract clients, media productions & marketing agencies.
Showcase your unique style and professional story effectively.
Turn your presence into opportunities and collaborations.

3) Directing Lectures: 3 sessions

Define and communicate your unique Director’s Vision.
Master the 5 C’s to shape a compelling treatment.
Transform a creative brief into a cinematic director’s treatment
Power of shots to tell the story visually.
Lead and collaborate with your crew like a pro.
Make creative decisions that balance vision & practicality.

4) Cinematography Lecture: 2 session

Light your scenes to make brands shine.
Create visual consistency across every shot.
Speak through the camera with powerful visual language.
Craft cinematic imagery that sells products and ideas.
Master composition that guides the viewer’s eye.
Translate mood, tone, and brand identity visually.
Use camera techniques to elevate storytelling impact.

5) Art Direction Lecture: 1 session

Build believable worlds that immerse viewers in the story.
Design sets & environments that reflect brand identity.
Use color psychology to influence mood and perception.
Incorporate visual details that enhance storytelling.
Align decor choices with commercial objectives.
Turn every frame into a brand statement.
Learn to balance creativity with practical production needs.

6) Styling Lecture: 1 session

Tell stories through costume and wardrobe choices.
Align styling perfectly with brand identity and campaign tone.
Ensure visual coherence across characters and scenes.
Highlight personality, mood, and narrative through clothing.
Make every outfit a tool for impactful storytelling.
Balance creativity with commercial appeal.
Transform actors into living brand ambassadors.

7) Production lecture: 1 session

Plan, control, and deliver productions like a pro.
Master efficient production workflows from start to finish.
Manage budgets and schedules without surprises.
Coordinate teams for smooth onset execution.
Anticipate challenges and troubleshoot on the fly.
Align creative vision with practical production realities.
Ensure every commercial is delivered on time and on brand.

Instructors

Meet the Instructors

Zeyad Elerian

Creative director

Zeyad doesn’t believe in thinking outside the box because there is no box.
With years of experience in advertising, he creates catchy jingles, sharp copy, and directs ideas from concept to screen, delivering work that brands love and results they can measure.
One of his famous work Masrawy Chipsy Commercial, Retro Burger Commercial.

Ganna Mustafa

Director - Personal Branding

Ganna helps creatives position themselves correctly in the market.
Her lecture focuses on visibility, confidence, and professional presence, ensuring participants understand how to present themselves to agencies and clients.
One of her famous work is Tomour ElTahan Commercial, Masrawy Chipsy Commercial.

Moustafa Atta

TV commercial director

Moustafa leads the commercial directing track, focusing on building director’s treatments the right way and turning ideas into real execution.
His sessions train participants to direct under pressure, communicate confidently with clients, and deliver work that meets brand expectations.
One of his famous work Heart Attack Commercials, Penduline Kids Commercials, ZeroTech Commercials, and Revitare Nano KSA commercials.

Amal Hossam

Art Director & Makeup artist

Amal focuses on building believable commercial worlds.
She teaches how color, set design, and visual details support storytelling and brand identity.
One of her famous work is Fresh commercial, B-tech Commercial, ZeroTech Commercials, Revitare Nano KSA commercial.

Nouran Elshemy

Stylist

Nouran teaches styling as a storytelling tool.
Her lecture focuses on aligning wardrobe choices with brand identity and narrative tone.
She believes that commercial is a genuine term and brand image, thus using different character styles makes advertisements more vibrant and catchy.
One of her famous work is Talata Ekhwat Hesak Bel Donia Video clip, Program Crazy Taxi 2 and Revitare Nano KSA commercials.

Mohamed ossama Mancy

Producer

Mohamed covers the backbone of every successful production execution.
Participants learn how productions are planned, controlled, and delivered professionally.
One of his famous work is El Madah Series, Silo Food commercial, Ahmed we Ahmed Film.

Mai Barakat

Cinematographer

With a passion for cinematic lighting, dynamic scenes, and visual boldness, Mai trains directors to translate story into emotion through powerful, story-driven imagery.
Her sessions focus on lighting, composition, and camera language crafted specifically for commercial storytelling.
One of her famous work is Heart Attack Commercials, Bun n Bun Commercials, and Teta Zozo Series.

Moustafa Atta

TV Commercial Director

With over 15 years of experience in commercial advertising and the film industry,

Moustafa Atta has directed more than 30 commercials across Egypt and Saudi Arabia. He has collaborated with top brands, including Talabat Egypt, Heart Attack, Skechers, Elabd, and many more. One of his most recognized works includes a powerful advertisement advocating for people with disabilities.