Commercial Advertising Workshop
Learn How Great Commercials Are Created
Discover how successful TV commercials and digital ads are planned, developed, and brought to life. In this hands-on workshop, you’ll learn the complete creative process from developing ideas and writing scripts to designing the look of the ad and directing the final production.
Sponsorship
ZeroTech is pleased to sponsor this course, which offers participants the unique chance to work on a real commercial project.
Course Overview
Learn the Complete Commercial Production Process
This practical workshop guides you through the complete commercial production process—from developing creative ideas and planning every detail to leading a professional production. Built around real projects and industry workflows, you’ll gain hands-on experience across every stage of creating a commercial.
Duration
6 Weeks
Sessions & Training
8 Sessions
Scouting Day
1 Day Scouting
During the course, You will learn
- The core principles of cinematic directing and visual storytelling.
- Understand how to develop strong concepts and treatments suitable for advertising and branded content.
- Turning briefs into storyboard and Shot lists.
- Explore camera language, shot composition, blocking, and performance direction
- Gain practical insight into working with actors, crews, and production teams
- Experience the full production workflow.
- Leading crews creatively and psychologically.
- Handling PPMs and Client communication.
- Creating Commercial creative brief
Course Curriculum
Learning Roadmap
1) Creative Direction & Script Writing (1 Session)
- Unlock the big idea behind every campaign.
- Understand the client's goals and target audience.
- Develop creative concepts for commercial campaigns.
- Write simple and effective commercial scripts.
- Align concept, strategy, and story for impact.
- Learn to pitch ideas clearly and confidently.
2) Leading the Actor (1 Session)
- Communicate your vision clearly.
- Guide actor emotions and performance.
- Plan actor movement and scene blocking.
- Build confidence and trust on set.
- Create authentic performances for the camera.
3) Production Design (2 Sessions)
- Design sets & environments that reflect brand identity.
- Align decor choices with commercial objectives.
- Turn every frame into a brand statement.
- Learn to balance creativity with practical production needs.
- Align styling perfectly with brand identity and campaign tone.
- Make every outfit a tool for impactful storytelling.
4) Commercial Ad Directing (4 Sessions)
- Define and communicate your unique Director’s Vision.
- Master the 5 C’s to shape a compelling treatment.
- Transform a creative brief into a cinematic director’s treatment
- Power of shots to tell the story visually.
- Lead and collaborate with your crew like a pro.
- Make creative decisions that balance vision & practicality.
Our Instructors
Learn from Professionals Who Do This Every Day
Our instructors are experienced commercial directors and creative professionals who have worked on advertising campaigns for leading brands.
They’ll share the techniques, workflows, and lessons they’ve learned on real productions, giving you practical knowledge you can apply to your own projects from day one.
Throughout the workshop, you’ll receive guidance, feedback, and insights that go beyond theory.
Abdelrahman El-Maghraby
Actor & Creative director
- Creative Director specializing in creative strategy, campaigns, and visual storytelling.
- Casting Director with expertise in talent selection and casting management.
- Actor with hands-on performance and on-camera experience.
- Industry Professional bridging creative vision with real-world advertising and media production
Moustafa Atta
TV commercial director
- Moustafa leads the commercial directing track, focusing on building director’s treatments the right way and turning ideas into real execution.
- His sessions train participants to direct under pressure, communicate confidently with clients, and deliver work that meets brand expectations.
- One of his famous work Heart Attack Commercials, Penduline Kids Commercials, ZeroTech Commercials, and Revitare Nano KSA commercials.
Amal Hossam
Art Director & Makeup artist
- Amal focuses on building believable commercial worlds.
She teaches how color, set design, and visual details support storytelling and brand identity. - One of her famous work is Fresh commercial, B-tech Commercial, ZeroTech Commercials, Revitare Nano KSA commercial.
Course Overview
Exclusive Participant Benefits
MT Membership Card
10% discount on all MT Media Hub services
Priority Access to Future Workshops & Opportunities
Networking with Industry Professionals
Opportunity for outstanding participants to be considered for future MT Media Hub projects
Our Partner
Building Great Stories Together
Behind every successful project is a strong collaboration. At MT Media Hub, we partner with brands and creative teams who believe in the power of storytelling and visual communication. Together, we turn ideas into compelling productions that inspire audiences and elevate brands.
Investment & Commitment
Take the Next Step in Your Creative Career
Seats are limited to maintain production-level mentoring quality. Full commitment is mandatory.
- Booking Fee: 5,500 EGP (inc. VAT)
- This fee is mandatory to submit your application.
- Non-refundable under any circumstances.
Please note that the workshop total fees are not considered confirmed or payable until the applicant has successfully paid the application fee and completed the interview process with our team.