Commercial Advertising Workshop
Learn How Great Commercials Are Created
Discover how successful TV commercials and digital ads are planned, developed, and brought to life. In this hands-on workshop, you’ll learn the complete creative process from developing ideas and writing scripts to designing the look of the ad and directing the final production.
Sponsorship
ZeroTech is pleased to sponsor this course, which offers participants the unique chance to work on a real commercial project.
Course Overview
Learn the Complete Commercial Production Process
This practical workshop guides you through the complete commercial production process—from developing creative ideas and planning every detail to leading a professional production. Built around real projects and industry workflows, you’ll gain hands-on experience across every stage of creating a commercial.
Duration
8 Weeks
Lectures
8 Lectures
Tech. Reccee
1 Tech. Recce
During the course, You will learn
- The core principles of cinematic directing and visual storytelling.
- Understand how to develop strong concepts and treatments suitable for advertising and branded content.
- Turning briefs into storyboard and Shot lists.
- Explore camera language, shot composition, blocking, and performance direction
- Gain practical insight into working with actors, crews, and production teams
- Experience the full production workflow.
- Leading crews creatively and psychologically.
- Handling PPMs and Client communication.
- Creating Commercial creative brief
Learning Roadmap
Your Learning Journey
CREATIVE DIRECTION SCRIPT WRITING
- Discover The Big Idea Behind A Successful Campaign.
- Understand the client's objectives and target audience.
- Develop creative concepts for commercial campaigns.
- Turn ideas into simple and effective commercial scripts.
- Align concept, strategy, and story for impact.
- Learn to pitch ideas clearly and confidently.
STORYTELLING
- Understand the core principles of cinematic directing.
- Develop concepts and treatments for advertising and branded content.
- Turn a creative brief into Storyboards & Shot Lists.
- Learn how camera language and composition communicate ideas.
Acting Lead
- Understanding the actor's role, responsibilities, and contribution to the director's vision.
- Understanding the basic principles and rules that shape a believable performance.
- How the actor understands the character, the role, and what is required from the performance.
- How actors communicate and collaborate with directors — and how directors guide actors to achieve the desired performance.
- How the actor understands the location, its physical space, movement, and how to perfor within the environment.
Production Design
- Build sets and environments that reflect the brand.
- Use colors, decor and visual details to support the story.
- Make every frame communicate the brand identity.
- Balance creative ambition with production reality.
Cinematography
- Introduction to Cinematography
- Camera Types & Essential Equipment
- Camera & Lighting Techniques
- Camera Movement Techniques
- Planning a Commercial Shoot
- Creating Cinematic Product Shots
Commercial Directing
- Define and communicate your unique Director's Vision.
- Master the 5 C's of a compelling treatment.
- Transform a creative brief into a cinematic Director's Treatment.
- Use shots to tell the story visually.
- Lead and collaborate with your crew professionally.
- Make creative decisions that balance vision and practicality.
Our Instructors
Learn from Professionals Who Do This Every Day
Our instructors are experienced commercial directors and creative professionals who have worked on advertising campaigns for leading brands.
They’ll share the techniques, workflows, and lessons they’ve learned on real productions, giving you practical knowledge you can apply to your own projects from day one.
Throughout the workshop, you’ll receive guidance, feedback, and insights that go beyond theory.
Abdelrahman El-Maghraby
Actor & Creative director
Creative Director specializing in creative strategy, campaigns, visual storytelling, casting, and talent selection. His experience combines creative direction, casting, and acting, bridging creative vision with real-world advertising and media production.
Karim Adriano
Actor
Egyptian actor and director with a passion for storytelling, with 80+ theatrical performances and 7 award-winning plays directed. Trained at the Higher Institute of Dramatic Arts, with experience across theatre, television, and cinema, driven by authenticity and impactful storytelling.
Moustafa Atta
TV commercial director
Amal Hossam
Art Director & Makeup artist
Amal focuses on building believable commercial worlds, teaching how color, set design, and visual details can support storytelling and strengthen brand identity. Some of her notable work includes Fresh, B.TECH, ZeroTech, and Revitare Nano KSA commercials.
Mai Barakat
Director of Photography
Course Overview
Exclusive Participant Benefits
MT Membership Card
10% discount on all MT Media Hub services
Priority Access to Future Workshops & Opportunities
Networking with Industry Professionals
Opportunity for outstanding participants to be considered for future MT Media Hub projects
Our Partner
Building Great Stories Together
Behind every successful project is a strong collaboration. At MT Media Hub, we partner with brands and creative teams who believe in the power of storytelling and visual communication. Together, we turn ideas into compelling productions that inspire audiences and elevate brands.
Investment & Commitment
Take the Next Step in Your Creative Career
Seats are limited to maintain production-level mentoring quality. Full commitment is mandatory.
- Booking Fee: 5,500 EGP (inc. VAT)
- This fee is mandatory to submit your application.
- Non-refundable under any circumstances.
Please note that the workshop total fees are not considered confirmed or payable until the applicant has successfully paid the application fee and completed the interview process with our team.