Art Direction Workshop
Design the Visual Identity Behind Every Commercial
Learn how to develop visual concepts, create moodboards, and design compelling scenes that bring every story to life.
Workshop Overview
Why Take This Workshop?
Explore the creative workflow behind professional art direction and learn how every visual decision supports the story and the brand.
Duration
4 Weeks
Sessions
4
Shooting Days
Starting from week 7
During the Workshop, You will learn
- Understand the Art Director's role in commercial production.
- Analyze scripts and creative briefs.
- Develop visual concepts for advertising campaigns.
- Create moodboards and visual references.
- Use color to strengthen storytelling.
- Select props, styling, and decorative elements.
- Plan locations and production-ready sets.
- Collaborate with directors and cinematographers.
- Present and pitch creative concepts with confidence.
Course Curriculum
Learning Roadmap
Each lecture builds on the previous one, combining technical knowledge with practical application.
1) Introduction to Art Direction
- Introduction to Art Direction
- The Role of the Art Director
- Understanding Commercial Advertising
- Art Direction Workflow
- Visual Storytelling Fundamentals
2) Creative Concept Development
- Script & Marketing Brief Analysis
- Creative Concept Development
- Moodboards & Visual Research
- Color Theory & Visual Language
- Building a Visual Identity
3) Production Design & Collaboration
- Props Selection & Styling
- Set Dressing Techniques
- Location Scouting & Set Planning
- Working with Directors & Cinematographers
- Preparing for Production
4) Practical Commercial Project
- Practical Brief Analysis
- Developing a Complete Art Direction
- Creative Presentation & Pitching
- Production Review & Feedback
Amal Hossam
production designer
Amal Hossam is a Production Designer and Art Director with over 11 years of experience in film, television, commercials, and theatre. Throughout her career, she has contributed to major productions such as Casablanca, Kalabsh 3, Awdet Al-Ab Al-Dal, IL Bosco Misr Italia, ZeroTech, and Cecilia Compound.
With extensive experience in production design, art direction, and visual storytelling, she is passionate about sharing practical industry knowledge and preparing the next generation of creatives for the professional media and advertising world.
Course Overview
Exclusive Participant Benefits
MT Membership Card
10% discount on all MT Media Hub services
Priority Access to Future Workshops & Opportunities
Networking with Industry Professionals
Opportunity for outstanding participants to be considered for future MT Media Hub projects
Investment & Commitment
Take the Next Step in Your Creative Career
- This fee is Non-refundable under any circumstances